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Advertising agencies in Asia call their work crap
Spikes Asia is an annual get together for the creative communications industry to share ideas, network and possibly drink too much. It is considered by many to be a melting pot of creative talent from...
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Virgin America safety video raises the bar for airline Brand content
In my previous post I gave 10 reasons why you should use video to build your brand. You can read that post here But there needs to be a creative element to those videos. Looking at the airline...
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Another example of how consumers are building destination brands
This interactive ‘heat map’ shows which tourist attraction at every destination around the world is photographed the most. There are as many as 1,000 photographs in some countries with New York’s...
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Brands have a responsibility to tell consumers the truth about their products
Numerous papers have been written on the influence of advertising in developing countries. Most of the papers suggest that historically advertising influences consumers more in the developing world...
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I hate Thailand
Tourism accounts for about 10% of the Thai economy, employs hundreds of thousands of people and generates as much as US$65 billion in foreign currency. But the ongoing political crisis that saw the...
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Where are all the global Asian Brands?
I came across an article posted on the Insead business school blog that asked the question, “Where are all the Global Asian Brands?” The author, Brand strategist Martin Roll argued that ‘emerging...
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It’ll take more than creepy campaigns to increase visitor arrivals to Thailand
I came across what I think is a new blog called Cross Channel Talk recently that has an interesting post on “Selling Nationalism”. The post discusses the concept of promoting the national identity to...
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STOP ADVERTISING, START BRANDING is in all good bookshops NOW!
Attached is a press release for Stop Advertising, Start Branding. This is a book about change. Yep, another one. The difference is, this one is about changing back to what you and everyone else used to...
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Want to future proof your brand? You won’t do it with an advertising campaign
Advertising campaigns are as common as muck. We’re oblivious to most of them and even when we see one we like, we very rarely buy the product. And it doesn’t matter whether it goes out across social or...
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As Europe struggles to come to terms with Brexit, Asean celebrates 50 years
Citynationplace is one of the most respected nation branding forums on the Iot and is also the organiser of the must attend place branding conference held in the UK in November every year. This month...
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